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While getting to be your boss is great, being a small business owner is often tiring and difficult work. Many of us, however, continue to drive through the challenges because the work and the outcomes of our hard work are so rewarding. You will face hardship, fear, uncertainty, stress, and strain; but by making it […]

While marketing has seen many new tactics and strategies over the recent years—largely due to changes in technology, updated sales practices, and altered customers needs—cold calling still has its place, and it isn’t just for those using outdated practices. In terms of direct marketing practices, cold calling remains one of the most direct, targeted, and efficient